Web Services

For most companies and organizations, the website is their prospects first introduction to the company. Therefore, it is imperative that this initial handshake is strong and impressive—topical, functional and displaying a sophisticated grasps not only of the industry, but of new media communication models and its bevy of tools. The website must establish you as knowledgeable and highly competent, an innovator and an industry trendsetter.

Krentzman Communications can help you clarify your site's mission and revamp your website (and other digital vehicles, such as your e-newsletter and social networking programs) to make it a robust and vibrant marketing tool, leveraging the appropriate Web 2.0 tools to meet your objectives.

Content

• Analyze usability and content
• Detailed needs assessment and site evaluation
• Work with client to devise a content plan and organizational scheme (site architecture)
• Define elements of home page and landing pages
• Create display copy and navigational labels
• Develop content for robust resource section
• Write and/or edit and maintain blog entries
• Develop social networking capabilities
• Develop e-newsletter and e-blast program
• Edit and copyedit site

Production

• Redesign site functionality—improve user interface
• Create wire frame and sitemap
• Set up blog capability and program
• Develop RSS feeds and social networking widgets
• Install Podcasts and video
• SEO optimization and metrics
• Revise content management
• Design