After graduating from the University of California Berkeley Graduate School of Journalism, my first assignment for my new job was interviewing Hall of Fame baseball player Nolan Ryan. He did a good job intimidating me.
While most of my colleagues were off trying to cover the White House or war zones, I just wanted to tell good stories. So, for the first five years of my career, I was a sportswriter, covering Major League Baseball and the NBA for newspapers and magazines. I was among the first wave of female journalists in the locker room (and yep, I got many stories). Little did I know at the time, it was the best possible training for my ensuing career developing content for clients. Daily sports journalism requires precision and accuracy, the ability to interview and work with a diverse range of people, writing engaging copy, and of course, meeting deadlines. There is one big difference, however in what I was doing at ballparks and arenas across the country versus now: Fortunately, today, my clients are always clothed!
Sports journalism taught me how to find the nut of a story and convey it engagingly. That is still the core of what I do today — helping clients find and tell their story in a manner which people connect and are moved to take action.