About Jackie

After graduating from the University of California Berkeley Graduate School of Journalism, my first assignment for my new job was interviewing Hall of Fame baseball player Nolan Ryan. He did a good job intimidating me.

While most of my colleagues were off trying to cover the White House or war zones, I just wanted to tell good stories. So, for the first five years of my career, I was a sportswriter, covering Major League Baseball and the NBA for newspapers and magazines. I was among the first wave of female journalists in the locker room (and yep, I got many stories). Little did I know at the time, it was the best possible training for my ensuing career developing content for clients. Daily sports journalism requires precision and accuracy, the ability to interview and work with a diverse range of people, writing engaging copy, and of course, meeting deadlines. There is one big difference, however in what I was doing at ballparks and arenas across the country versus now: Fortunately, today, my clients are always clothed!

Sports journalism taught me how to find the nut of a story and convey it engagingly. That is still the core of what I do today — helping clients find and tell their story in a manner which people connect and are moved to take action.

Later, I became the editorial director of DCP, the leading custom publisher in Northern California. At DCP, and then at Krentzman Communications, I have launched for clients more than three dozen publications (print and digital), websites, annual reports, strategic plans and custom books. In 2008 I led the launch of Diversity Woman, a national business leadership quarterly, distributed to women in leadership positions at Fortune 1000 companies. I still serve as its editor-in-chief. In 2012 I launched The California Health Report, a statewide public health publication.

In 2012-2013, I took a hiatus from custom publisher. I conceived and produced the PBS documentary film, American Jerusalem: Jews and the Making of San Francisco. (americanjerusalem) Not only did I learn about visual storytelling, I also learned a great deal about fundraising — I raised $950,000 for the project. I am also the executive producer of a New York Times Op-Doc, Bible Belt Atheist

Not only do I love my work, I also love to teach. I find my clients are oftentimes excited to learn about the nuts and bolts of developing engaging content. I have taught at my alma mater, the UC Berkeley Graduate School of Journalism, as well as at UC Berkeley Extension.

I am the chair of the board development committee of the Berkeley Community Fund, which provides scholarships and mentoring to low income, first-generation college students. I also mentor an amazing young woman who is a student at American University. Previously, I served on the board of EWIP, the national organization for women in publishing.

When I’m not trying to figure out a different way to say “target audience,” you will find me hiking in the Sierra’s or East Bay hills with my husband Larry and lab mix Augie, or going to hear live music with our son Josh.